Friday, November 11, 2011

Goldfish Car Wash Commercial, Imagination and Early Literacy in the Media

I was so impressed when I first saw this commercial. If you don't know already, imagination is a MAJOR tool in encouraging early literacy, and this commercial is the epitome of how we should all be fueling our children's imagination.

But don't take my word for it! Watch!


  1. It surprises me that you didn't notice how the little boy rather than the little girl is addressed as "cap'n" by the mother - gender stereotyping at its worst. It does much to reinforce this negative perception of roles for females; what a disappointment.


So...what did ya think?